Email Inspiration from Patagonia

Patagonia highlights “Your Chosen Gear” with detailed, action-oriented descriptions and the reassurance of their product guarantee—backed by that bold “Earth is now our only shareholder” commitment. The seamless transition to their end-of-season sale feels organic, adding value without overwhelming. Well played, Patagonia!

Disclaimer: Patagonia own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to cart abandonment email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

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