Email Inspiration from Patagonia

Patagonia’s email nails it with a clean, modular design that makes each product pop. We’re loving how they mix stunning visuals with concise, benefit-driven copy that tells you exactly why each jacket is a must-have. We also love the trade-in call out at the end. Nice work, Patagonia!

Disclaimer: Patagonia own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to ecommerce email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

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