Disclaimer: Patagonia own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to ecommerce email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.
Email Inspiration from Patagonia
We’re loving how this email brilliantly combines aspirational imagery with practical functionality. The hero shot of the runner against the dramatic waterfall immediately draws you in, while the modular product grid maintains clear hierarchy and scannability. The quote block’s natural treatment – with its earthy green background and rounded corners – offers a perfect breathing moment in the flow. Smart use of white space and consistent padding keeps the lengthy content from feeling overwhelming.
