Email Inspiration from Patagonia

Patagonia’s order confirmation email strikes a perfect balance between functionality and brand storytelling. The prominent “Thank you” message, followed by essential order details, keeps things practical, while subtle touches like the “Earth is now our only shareholder” footer and eco-commitment icons remind us why we love the brand. Clean, clear, and thoughtfully designed!

From:

Patagonia on November 8, 2024

Subject: Thank you for your order US12345

To: Andy King <[email protected]>

Features:

Disclaimer: Patagonia own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to receipt email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.