Email Inspiration from Penny Australia

We love the engaging headline, vibrant photo, and clear CTA. The 10% discount code is a great incentive, making it hard to resist. Overall, it’s a slick, fun design that’s perfectly on-brand.

Disclaimer: Penny Australia own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to cart abandonment email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

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