Email Inspiration from Pit Viper

Pit Viper brings their signature humor and retro aesthetic to this cart abandonment email, turning a routine nudge into a full-on experience. The “Cart Abandonment Rectification Team” headline is gold, while the nostalgic Windows-style visuals add to the charm. Who knew reminding customers to complete a purchase could be this entertaining?

Disclaimer: Pit Viper own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to cart abandonment email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

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