Email Inspiration from National Rail

Love the design of this email. It has enough information to make me interested in finding out more, without overloading you. With images off, it functions well, using bullet-proof buttons and alt-text.

Disclaimer: National Rail own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to ecommerce email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

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