Email Inspiration from Rivian

Rivian nails the Halloween vibes with this creative email! The “Car Costumes” concept is pure fun, and the retro nods to Knight Rider and Back to the Future are sure to spark nostalgia. We love how the eerie design elements carry through, creating a seamless experience. Spooktacular! 👻🚘

Disclaimer: Rivian own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to hallowee email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

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