Disclaimer: ROLI own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to announcement email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.
Email Inspiration from ROLI
We’re loving how this email builds anticipation through minimalist design and strategic content staging. The hero image creates instant intrigue, while the large “A new way to play” headline delivers major impact. The exclusive discount code presentation and countdown-style urgency brilliantly drives action. Smart use of beige tones maintains brand sophistication.
