Email Inspiration from Rootless

We admire the subtlety and impact of this cart abandonment email by Rootless. This email strategically emphasizes social proof upfront, seamlessly blending in abandoned products, and directing you back to your cart. It’s a clever combination that effectively leverages social validation while providing a personalized nudge to revisit your items.

Disclaimer: Rootless own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to cart abandonment and ecommerce email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

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*the Email Love newsletter sends every two weeks. Scout’s honour.

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