Email Inspiration from Self Portrait

We love how self-portrait’s cart abandonment email elegantly reminds customers to complete their purchase. The clean, visually appealing design coupled with a clear call-to-action effectively encourages shoppers to return. Highlighting the items in the cart, along with showcasing new arrivals and exclusives, adds a compelling incentive to finalize the order.

Disclaimer: Self Portrait own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to cart abandonment email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

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