Disclaimer: Shutterstock own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to ecommerce email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.
Email Inspiration from Shutterstock
This is a great example of a very minimal design for email marketing.
The creative gives the viewer an opportunity to immerse themselves in the images, rather than reams of text, similarly to how the website works. Not only does this improve the way that people engage with the emails, but it will also help with engagement once the subscriber arrives on site.
