Email Inspiration from STATE Bags

Love this email from STATE Bags! The animated GIF header immediately grabs attention while clean navigation and consistent branding (that sage green + cream palette 👌) create a polished flow. Smart use of white space and clear CTAs make the diaper bag promotion feel fresh rather than pushy. The personal sign-off adds a thoughtful touch.

From:

STATE Bags on January 5, 2025

Subject: Calling All New Mamas 👩‍🍼

To: Andy King <[email protected]>

Features:

Disclaimer: STATE Bags own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to social proof email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.