Email Inspiration from Tesla

Tesla’s email for the Cybertruck feels as bold as the truck itself. The striking hero image commands attention, capturing the futuristic spirit of the vehicle. We love the minimalistic copy—direct, to the point, and focused on the features that matter. The clean design and blue CTA at the bottom make this email a perfect example of a minimalistic product announcement.

From:

Tesla on November 1, 2024

Subject: Meet Cybertruck

To: Andy King <[email protected]>

Features:

Disclaimer: Tesla own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to announcement email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.