Email Inspiration from Plaid

Plaid’s welcome email does a fantastic job of simplifying complex fintech concepts with clarity and ease. The concise, step-by-step explanation of how Plaid works is paired with friendly icons, making it easy for anyone to understand. The email keeps engagement high with a relevant video and seamless call-to-action buttons. Efficient, clean, and on-point!

From:

Plaid on October 9, 2024

Subject: Let’s create the future of fintech

To: Andy King <[email protected]>

Features:

Disclaimer: Plaid own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to welcome email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.