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I’ve been putting this off for a few weeks, but it’s time to just say it: Email Love Pro isn’t working.

Not in a “let’s pivot and try something new” way. In a “the data is screaming at us to stop” way.

We launched Pro in June. The idea was simple: charge $19/month for deeper insights, trend reports, and expert analysis. Give people who really cared about email marketing a premium tier with all the good stuff.

Seemed reasonable. Tons of sites do this. We thought we could too.

Here’s what actually happened: Out of 40,000 people visiting Email Love every month, only a handful paid for Pro. We had a 0.24% conversion rate!

The market was telling us something really clear: people love Email Love, but they don’t want to pay for it.

And look, I could tell myself a story about how we just need to market it better, or price it differently, or add more features. We could probably get to $10K MRR if we really committed to it – hired a team, invested in content, spent years building it out.

But that’s not the business we want to build. And more importantly, it’s not what our audience wants from us.

What people actually want

You know what is working? Our Figma Plugin. We’ve closed enterprise deals with some amazing brands. When we talk to marketing teams about turning their Figma designs into HTML emails, they get it immediately. That’s a problem they’ll pay to solve.

Email Love helps us get in the door. It proves we know what we’re talking about, and the analytics show people are super engaged. But the paywall was actually getting in the way – people would hit the paywall and get confused between Pro and our Figma Plugin.

So we’re simplifying everything. Email Love is free. All of it. Trends, Journeys, Expert Insights – just create an account and it’s yours. The Figma Plugin is what we sell. Clean and clear.

To the people who paid

If you’re one of the people who paid for Email Love Pro, first of all, THANK YOU. Seriously. You supported this when we were just trying to figure it out.

I’m emailing you separately, but here’s what’s happening: I’ve already cancelled your subscription and refunded your last payment. You obviously keep access to everything. And you’ll get first access to whatever we build next.

You took a chance on us. That means the world to us.

What’s next

We’re going to keep doing what we do best: finding great emails, curating them, writing about what makes them work. But now, without the friction of asking you to pay for it.

Our real focus for 2026 is on building the best design-to-code Figma Plugin out there. That’s the business. Email Love is our community, audience, and way to give back to those that support us.

If you’ve been using Email Love, keep using it. Tell your friends. Share it with your team. We’ll keep making it better.

And if you’re at a company that needs a better way to build emails, let’s talk about the plugin.

That’s it. Sometimes you just need to admit what’s not working and double down on what is.

Much love,
Andy

Email: [email protected]
Twitter: @emaillove