Email Inspiration from Who Gives A Crap

The playful tone and engaging copy in this Who Gives A Crap cart abandonment email make it a standout. The “Finish my order” call-to-action is perfectly positioned for easy engagement, and the humorous touch with “unfinished business” keeps readers smiling. The HTML text ensures accessibility across devices, enhancing the user experience. We also love the funny subject line โ€“ “We saved you a seat ๐Ÿšฝ” โ€“ which is sure to grab attention.

Disclaimer: Who Gives A Crap own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to cart abandonment email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

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