Email Inspiration from Who Gives A Crap

The “Who Gives A Crap” cart abandonment email nails it with a playful yet impactful design. The bright, bold colors grab attention, while the cheeky copy and clear messaging make it impossible to miss their mission. Plus, a compelling call to action emphasizes their purpose-driven profit model.

Disclaimer: Who Gives A Crap own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to cart abandonment email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

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