Email Inspiration from Wise

This is such a beautiful example of simple animation and how you can tell the story in one image. This, coupled with short copy and descriptive cta and lots of small iconography use make what could be a relatively uninteresting email, something exciting.

Disclaimer: Wise own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to digital product email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

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