Email Inspiration from Sony

We love how this Sony email takes interactivity to the next level by incorporating a live survey directly within the email. The seamless, in-email submission process is convenient and encourages higher engagement. Pairing this functionality with a clean, easy-to-navigate design makes it a user-friendly and effective way to collect additional subscriber preferences that can be used for segmentation and personalization later on.

Disclaimer: Sony own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to survey email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

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