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Email Love vs Emailify, for teams that design emails in Figma.

Emailify, made by Hypermatic, is a Figma plugin for building emails from its own components and exporting them to more than 40 platforms. Email Love is a Figma plugin for building emails from your own email design system, with AI and a free migration service on Growth and Professional plans. This page explains where each one fits.

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Why teams look for an Emailify alternative.

Emailify suits designers who build new emails in Figma and send them to one of its 49 platforms. Teams tend to look at alternatives when they want existing designs converted instead of rebuilt, when they want a team to build the email design system for them, or when their marketers will need a drag-and-drop editor later.

Where they differ.

01

How each plugin works in Figma

Emailify builds emails from its own layer types: an email frame, rows, columns, and components that use Auto Layout. Its docs say designs made outside the plugin are not supported and need to be rebuilt, and other Figma layers inside an email export as images. Each export is a one-time conversion. For Klaviyo, you can turn on updatable templates, so a new upload replaces the template.

Email Love works from an email design system in Figma. You build reusable components, with Auto Layout, Variants, and properties, in the plugin’s layered format, and every email uses them. Email Love does not work straight away with designs built outside the plugin: you can rebuild them with the plugin’s components, convert them with AI Import, or have us migrate them for you.

The main difference is what happens to the designs you already have. Emailify asks you to rebuild them. Email Love can convert them with AI Import, and on Growth and Professional plans our team does the migration for you.

02

Integrations and export formats

Emailify connects to more platforms than Email Love. It uploads directly to 49 platforms, from Braze, Iterable, and Salesforce Marketing Cloud to beehiiv and Ghost, and exports HTML, MJML, AMP, PDF, and HTML email signatures. It also connects to Zapier, Make, and webhooks.

Email Love exports to 28 platforms. It sends emails directly to 24 of them through their APIs, including Salesforce Marketing Cloud, Braze, Iterable, HubSpot, Klaviyo, Marketo, Mailchimp, and Customer.io, and creates import-ready files for Loops, Parcel, Shopify, and Dotdigital. It also exports HTML and MJML for any other platform, and can send to Zapier, Make, or any webhook. If you send through a platform that is not on our list, Emailify may be the better fit.

03

AI and translation

Emailify’s AI Designer, in beta, turns a campaign brief into emails built from the Emailify components in your file. It runs through an agent skill for Claude Code or Codex, a copy-and-paste prompt, or your own ChatGPT, Claude, or Gemini API key. Emailify also translates emails with AI and connects to Crowdin, Locize, and Lokalise.

Email Love’s AI is built into the plugin. It generates an email from a brief using your own components, converts existing designs with AI Import, and gives Claude, ChatGPT, and Cursor access to your design system over MCP. Limits depend on your plan.

04

Help, teams, and what comes next

Emailify is sold per seat, and its docs do not describe roles, approvals, or a migration service.

Email Love plans include support from our team of email specialists, with dedicated Slack support on Professional and free Concierge Migration on Growth and Professional. When your marketers need a drag-and-drop editor, Email Love Builder works from the same design system. It comes with Enterprise, which is a custom quote.

05

Pricing

Emailify publishes its pricing. The free plan includes 10 Pro trial runs. Pro is $49 a month or $499 a year per seat, with unlimited exports, and a bundle of 12 Hypermatic plugins is $99 a month or $999 a year.

The Email Love Figma plugin has published pricing. It is free to start, with 5 HTML exports a month. Starter is $19 per user a month with 10 exports, Growth is $59 per user a month with unlimited exports and 5 shared design systems, and Professional is $1,788 per user a year for teams of three or more. Concierge Migration is free on Growth and Professional. For one designer who needs unlimited exports, Emailify Pro costs a little less than our Growth plan.

Which is right for you?

Choose Emailify if

  • You send through a platform that Emailify connects to and Email Love does not.
  • You need AMP, PDF, or email signature exports.
  • You want translation workflows with Crowdin, Locize, or Lokalise.
  • You are a solo designer who wants unlimited exports on one low-cost seat.

Choose Email Love if

  • You want your existing designs converted with AI Import instead of rebuilt.
  • You want our team to build your email design system and migrate your templates, free on Growth or Professional.
  • You want AI built into the plugin that works from your own components.
  • You expect your marketers to need a drag-and-drop editor later, with Email Love Builder.

Comparing Figma email plugins? Read Email Love vs Marka →

Jake Leffler
“Email Love has reduced our dev time by well over 90%, and for our team being able to be this agile in the AI era is proving to be an absolute win.”
Jake Leffler, Email Development Specialist at StreetEasy

Switching from Emailify? Migration is the hard part. So we make it easy.

On Growth and Professional plans, Concierge Migration is free. We build your email design system in Figma from your existing templates, with up to 50 components, rebuild up to 5 of your templates, and set up your ESP connection and team.

Questions, answered.

Is Email Love a good Emailify alternative?

Yes, if you want your existing designs converted rather than rebuilt, a free migration on Growth or Professional, and AI built into the plugin. If you need Emailify’s wider list of integrations or its AMP or PDF exports, Emailify is a good choice.

Does Emailify work with any Figma design?

No. Emailify’s docs say designs made outside the plugin need to be rebuilt with its components. Email Love also uses its own format, but it can convert existing designs with AI Import.

Which plugin connects to more ESPs?

Emailify. It uploads directly to 49 platforms. Email Love exports to 28, including Salesforce Marketing Cloud, Braze, Iterable, Klaviyo, Mailchimp, and Customer.io, plus HTML and MJML for any other platform.

How much does Emailify cost?

Emailify is free for 10 Pro trial runs. Pro is $49 a month or $499 a year per seat, and the 12-plugin bundle is $99 a month. The Email Love Figma plugin is free to start with 5 HTML exports a month. Starter is $19 and Growth is $59 per user a month, and Professional is $1,788 per user a year for teams of three or more.

Can you migrate our Emailify emails?

Yes. On Growth and Professional plans, Concierge Migration is free: we build your email design system in Figma from your existing templates, rebuild up to 5 of them, and set up your ESP connection.

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