Email Inspiration from moea

MoEa’s Black Friday email stands out with its witty headline, “Spare a cow,” perfectly paired with their plant-based sneaker photography. The minimalist layout keeps focus on the product, while offering dual access options (newsletter and WhatsApp) makes the CTA extra compelling. It’s clever, on-brand, and highly functional—well done!

Disclaimer: moea own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to black friday email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

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