Disclaimer: British Museum own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to informational email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.
Email Inspiration from British Museum
Rich visuals, refined typography, and thoughtful alt text elevate this British Museum email. We love the elegant black-and-white CTAs, clean modular layout, and consistent 24px headers that maintain hierarchy without crowding. HTML text balances the bold imagery, while the “Watch now” and “Read the blog” features add dynamic content without overwhelming the reader.
