Disclaimer: eBay own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to re-engagement email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.
Email Inspiration from eBay
eBay’s winback email strikes the perfect balance between urgency and warmth with “We miss you, Andrew!” The copy feels genuinely conversational—acknowledging life gets busy while playfully admitting “it’s not the same without you.” The four-grid product showcase creates visual variety without overwhelming, while the feedback request adds a thoughtful touch that shows they actually want to improve rather than just sell.
