Email Inspiration from Fish Wife

Did you hear tinned fish has made a comeback? FIsh Wife’s welcome email is basic but effective – a single sentence about who they are and a new customer discount. Let’s see what types of emails they’ll follow up with.

Disclaimer: Fish Wife own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to welcome and physical product email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

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