Disclaimer: The Khan Academy team own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to higher education and informational email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.
Email Inspiration from The Khan Academy team
Bold headlines, clean Lato typography, and generous white space give this AI certification push a crisp, modern feel. The $500 prize hook is reinforced with multiple CTAs in strong blue, while testimonial imagery adds social proof. Clear step-by-step visuals make the path to entry easy to follow and action-oriented.
