Disclaimer: Shinola own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to apparel and physical product email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.
Email Inspiration from Shinola
We admire how Shinola’s email leans entirely on bold, cinematic imagery to carry the story. Each frame feels like a chapter in a high-end lookbook—rich with motion, texture, and craftsmanship. By stacking full-width visuals with consistent dark-to-light transitions, they create rhythm and focus, while minimalist CTAs reinforce premium restraint without breaking the visual flow.
