Email Inspiration from British Museum Friends

We like how the British Museum’s Halloween email keeps things fun and easy to read with its bright yellow accents and clean layout. The sections flow naturally, and the clear “Find out more” buttons make it simple for families to explore different activities. It’s a great reminder that a well-structured layout can make even a long email feel light and engaging.

Disclaimer: British Museum Friends own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to newsletter email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

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