Disclaimer: Breville own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to home and physical product email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.
Email Inspiration from Breville
Breville nails the post-holiday moment with conversational copy that feels like a friend checking in. The “strange time between Christmas and New Years” framing is relatable and timely. Each product gets a witty one-liner connecting it to seasonal realities—like needing fruits and vegetables after cookie overload. Clean layout with ghost-button CTAs keeps the focus on those beautiful product shots.
