Disclaimer: OUAI own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to beauty and ecommerce email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.
OUAI: Still finding your signature scent?
OUAI leans into lifestyle branding with “Pairings That Just Make Scents,” featuring their fragrance collection named after iconic destinations—Dean Street, Santorini, North Bondi. The stacked image layout creates a scrollable lookbook feel, while the punny headline adds personality. We love how the footer grid offers multiple engagement paths, from quizzes to subscriptions to social follows.
