Email Inspiration from Aesop

The hero image’s moody lighting and product close-up creates instant visual interest, while the scannable two-column layout perfectly balances white space with concise copy blocks. Smart use of their signature font pairing and that lovely cream-to-charcoal color transition maintains brand consistency throughout.

Disclaimer: Aesop own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to physical product email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

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