Email Inspiration from Arsenal

This newsletter nails the art of storytelling, seamlessly combining strong visuals with clear, bold stats to celebrate the coach’s achievements. The dynamic layout keeps the reader engaged, while the strategic use of red reinforces brand identity. It’s all capped off with compelling CTAs to drive ticket sales and engagement.

Disclaimer: Arsenal own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to newsletter email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

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