Naomi is a Lifecycle Marketing expert based in Vancouver, BC, with a strong background in marketing automation and SaaS. Currently at Customer.io, she has also served as an in-house strategist for various tech companies, helping them drive impactful lifecycle marketing strategies. Outside of work, Naomi volunteers as an admin of the Email Markup Consortium, a group dedicated to advancing standards in email markup, and provides freelance consulting to businesses aiming to enhance their lifecycle marketing approaches.