Email Inspiration from Blurb

Blurb’s email does a fantastic job balancing excitement and utility. The early Black Friday announcement with a mystery bonus is a clever hook. The quick tips for creating a book add real value, making the email useful beyond the sale. Clean layout and clear visuals guide readers effortlessly from top to bottom.

Disclaimer: Blurb own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to black friday email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

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