Email Inspiration from Cheeky

This email from Cheeky really hits the mark with clarity and care. It’s designed to reassure, educate, and convert—all while keeping it visually engaging. The “How It Works” section is perfectly broken down into steps, making a custom night guard feel approachable and easy. And that 40% off CTA is impossible to miss!

Disclaimer: Cheeky own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to informational email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

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NerdWallet

April 30, 2025
Informational