Email Inspiration from Cloud Water

Cloud Water’s BOGO email grabs attention with its playful tone and conversational copy—“Our CFO would kill us…” adds personality while reinforcing urgency. The vibrant color palette paired with bold product visuals is hard to miss, and the single CTA keeps things focused.

Disclaimer: Cloud Water own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to black friday email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

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