Email Inspiration from Cowboy

Cowboy makes beautiful bikes and apparently sends some pretty darn nice emails as well. We love this simple on-boarding email that uses HTML text, fun photos, and lots of social proof.

Disclaimer: Cowboy own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to onboarding and social proof email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

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