Email Inspiration from Crocs

Who said Crocs was a one-trick pony? Crocs now offers a wide variety or comfortable and….stylish(?) footwear. This quiz email helps showcase just some of the different types of Crocs you can buy in a fun and engaging way.

The Crocs team have also added image at the bottom of the email with an “Add to cart” button and color drop down menu. We thought this might be an interactive element at first, but no, it’s just an image. We’re not sure how effective this is, but it got us to click.

Disclaimer: Crocs own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to physical product email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

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