Email Inspiration from Customer.io

Customer.io’s year-in-review email nails the playful outdoor adventure theme with illustrated animal patches and a warm, earthy color palette. We love how personalized stats are presented in rounded badge-style containers that feel like merit patches earned at camp. The “FroggyAI predictions” section adds a whimsical touch, while strong CTAs encourage social sharing and team recognition.

Disclaimer: Customer.io own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to saas and b2b and yearly review email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

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