Email Inspiration from Better Booch

Better Booch’s year-end recap email nails the “wrapped” trend with a warm, earthy palette that feels distinctly on-brand. The cream and deep brown color scheme creates visual cohesion from header to footer. We appreciate the centered, heartfelt thank-you message that keeps the focus on community rather than pushing product.

Disclaimer: Better Booch own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to beverage and yearly review email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

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