Email Inspiration from OVERTONE

Overtone’s year-in-review email leans heavily on celebrity culture, tying product launches to Kylie Jenner and Millie Bobby Brown moments. The soft peach background creates cohesion across the two-column product grid, while descriptive alt text like “The rich, wearable red that became the go-to for bold warmth” doubles as persuasive selling copy.

Disclaimer: OVERTONE own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to beauty and yearly review email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

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