The Dollar Shave Club email impresses with its clean, straightforward design that’s quintessentially on-brand. It effectively utilizes the company’s well-known witty and bold tone to engage readers. The content is concise yet compelling, smartly highlighting product benefits and leading with a strong animated call-to-action. Overall, it’s a perfect blend of humor, simplicity, and directness that captures attention and encourages customer action.
Disclaimer: Dollar Shave Club own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to father's day email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.
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