We’re really digging Dollar Shave Club’s animation and design choices here. Their 2×2 product grid layout maximizes screen real estate while keeping the focus on individual items through clean spacing and consistent styling. Those product shots with dark backgrounds really pop! What’s particularly clever is how they’ve paired punchy, benefit-focused headlines with concise descriptive text – “Hydrates hard, stays humble” is both informative and on-brand. The black CTAs create nice contrast while maintaining the premium feel.
Disclaimer: Dollar Shave Club own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to physical product email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.
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