Email Inspiration from Benjamin Moore

Benjamin Moore leans into seasonal color discovery with this promotional email featuring a rich plum palette and animated GIF swatches. The navy blue border framing the CTA section adds visual weight and creates clear hierarchy. We love how the “hidden gems” concept gives a fresh angle to a standard paint sale, encouraging subscribers to explore beyond their usual color choices.

Brand Insights

From:

Benjamin Moore on January 7, 2026

Subject: Which “Hidden Gem” Will Be Your Next Go-To Hue?

Preview: Take 50% OFF 8 oz. Color Samples to start your painting journey.

To: Andy King <[email protected]>

Features:

Animated GIFs

Disclaimer: Benjamin Moore own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to home and physical product email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.