Email Inspiration from Bethesda

Bethesda leans on sharp contrast to guide the reader’s eye—dark headers and hero images give way to clean white sections where headlines and copy sit comfortably. The consistent use of bold black buttons with white text reinforces hierarchy and ensures every CTA stands out, a tactic we could all apply to keep action points unmissable.

Disclaimer: Bethesda own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to video games and newsletter email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

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