Email Inspiration from Nana from Bohten

Bohten nails the scroll with a clean, vertically stacked layout that puts its eyewear front and center. We love how the oversized lifestyle images pair with bold, modern typography. The warm storytelling adds depth, while the vibrant CTA pops without stealing focus from the frames themselves.

Disclaimer: Nana from Bohten own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to apparel and physical product email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

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