Disclaimer: Echo Water own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to beverage and physical product email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.
Email Inspiration from Echo Water
We appreciate Echo’s strategic use of HTML text throughout their hydrogen water campaign. The clean sans-serif typography contrasts nicely with the custom headers, creating visual hierarchy that guides readers through the family hydration message. The teal accent color appears consistently across CTAs and links, reinforcing brand recognition. Smart responsive design ensures the benefits imagery and pitcher showcase render properly across devices, while the VIP SMS signup section cleverly captures additional engagement beyond the primary purchase funnel.
