Email Inspiration from El Rayo Tequila

Fresh, fun, and full of personality, this email sets the tone with playful copy that captures the spirit of spring. The bold typography and punchy headlines keep the energy high, while the crisp CTA buttons in a rich teal ensure clear next steps. The structured layout balances imagery and text beautifully, making it both engaging and easy to scan.

Disclaimer: El Rayo Tequila own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to beverage and physical product email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

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