Email Inspiration from Flakes

The color scheme and clean typography create an almost pharmaceutical credibility, while playful copy like “Ingredients from the 1960s? No thanks” positions them as the modern alternative. We love how they break down complex ingredient benefits into digestible visual chunks, though the heavy reliance on images could pose accessibility challenges for screen readers.

Disclaimer: Flakes own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to beauty and beauty and ecommerce email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

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