Disclaimer: Guinness own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to beverage and physical product email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.
Email Inspiration from Guinness
We like how Guinness uses the “Origin of an Icon” story to connect its history with what fans recognize today. The short copy makes the heritage feel approachable, not heavy-handed, and the gold “Explore the History” button stands out without shouting. It’s a good reminder that brand storytelling works best when it feels simple and genuine.
